No matter what type of automotive business you own, you know customers won’t come to you for service unless they know you’re there. The way you market your services and products plays a leading role in the visibility of your shop and the number of customers that end up walking through your doors.
Whether you’ve already got a strong customer base or you really need to boost sales, trying out new marketing tactics can work wonders for bringing in new business. Read on to learn about six marketing strategies every auto shop should implement to attract more customers and increase sales.
Send Service Reminders Via Text or Email
Collect data from your customers (email addresses and mobile numbers) so you can send out personalized reminders when their vehicles are due for routine service. Personalizing the customer experience is important in any business, and auto shops are no exception.
Unfortunately, individualized, targeted messaging is often neglected in the automotive service industry, but that doesn’t mean you need to follow suit! Stand out from your competitors by sending:
● Text or email alerts about seasonal specials (tire changes before winter, A/C tuneups before summer, etc.)
● Discounted shop service with the purchase of an additional service (purchase a tuneup and get a $15 oil change)
● A free service with the purchase of another service
● Limited-time dollar or percentage discounts on specific services or products
When (or if) you decide to sell your automotive business, personalized communication with an existing, loyal customer base can be a very attractive selling point.
Send Out an Email Newsletter
If you’re gathering customer information for sending out text and email alerts, why not use the emails you capture to start sending out a targeted monthly newsletter? It doesn’t have to be extensive, but you can use an email newsletter to alert customers to:
● New or upcoming services you’ll be offering
● New products in the shop
● Special discounts or promotions on products and services
You can use a written form to get your customers’ email addresses, or you can opt to use wifi marketing to gather them. Offering free wifi in your auto shop can encourage customers to spend more time in your establishment, and you can also target them in-store with wifi-based promotions while they wait for service.
Create Helpful Videos
Few vehicle owners have an in-depth understanding of their automobiles, and you can help out prospective and existing customers by creating and posting informational videos online. If your auto shop has a website (it should!) you can imbed them there, or you can post them to a YouTube channel if that’s your preference.
Regardless of where you upload your video content, it’s an excellent way to provide helpful information about necessary vehicle services and capture the attention of an audience.
Make Sure Your Website Is Mobile Friendly
Mobile web searches have exceeded desktop searches since 2015. So if your automotive business’s existing website isn’t optimized for mobile, you need to address that pronto.
Today, mobile search results and desktop search results are separate, so when a customer searches for automotive service businesses on their phone, they’ll see results in the mobile index first. If your site isn’t mobile friendly, it won’t be anywhere near the top of the mobile index, if it’s even in there at all.
When it comes time to sell your automotive business, having a mobile-optimized site can make your shop a more attractive option to prospective buyers. Since they won’t have to address site optimization after they purchase, that’s one less thing they’ll need to do to strengthen the shop’s visibility in the local market.
Create a Subscription Service Plan
If you own an auto shop that performs routine maintenance creating a subscription service plan can be an excellent way to incentivize repeat business. This type of plan typically offers discounted routine services on a subscription, which allows customers to spread out their service payments over an extended period. Once you get customers on the plan and paying a subscription fee, they’ll continue returning to your shop for all of their future service needs.
Go Digital With Your Signage
Implementing digital signage in your auto shop is a great way to capture customers’ attention and provide valuable information while they wait for their vehicles to be serviced.
Many customers are skeptical of auto service businesses and worried about being overcharged or sold a service they don’t really need. Providing valuable in-shop information via a digital medium is an excellent way to build trust.
Looking to Buy or Sell an Automotive Business? Let AutoCenter Sales Help You Close the Deal
Whether you’re in the market to buy an auto shop or you’re looking to sell your automotive business, the process can be a lot more complicated than you might assume. Let our team at AutoCenter Sales help you out! For over 25 years, we’ve been facilitating auto shop sales and acquisitions, and we have an extensive network of industry connections to help ensure you get the best deal possible.
To get started or learn more about how we can help you, give us a call today at 1-800-874-5793 or connect with us online, and we’ll be in touch!